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Why fashion looks set to be the next sustainability trend

Why fashion looks set to be the next sustainability trend
  • Glen Tooke, Kantar
  • 18 November 2019
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Fashion businesses need to better communicate their environmental credentials to win over shoppers and prepare for increased scrutiny, argues Kantar's Glen Tooke

The hunt is on for the next throw-away coffee cup or plastic bag. These issues have dominated headlines and the public's consciousness in recent years, but consumers are now turning their attention...

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