Why your climate strategy is a secret weapon for wooing millennials

Madeleine Cuff
clock • 5 min read

In her inaugural Business Talk column, Madeleine Cuff argues sustainability executives should be touting their carbon plans to boost appeal among younger consumers

As an avocado-loving, debt-ridden, fully paid-up member of the millennial generation, it probably won't come as a surprise that I care about issues like climate change, social justice, and Trump in the...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Management

Women in Green Business Awards launches for 2026

Women in Green Business Awards launches for 2026

The third annual Women in Green Business Awards is confirmed for October and the awards are now open for nominations

BusinessGreen staff
clock 19 March 2026 • 3 min read
H&M Group adopts science-based targets for land impacts

H&M Group adopts science-based targets for land impacts

Global fashion group's targets include avoiding land conversion, reducing land footprint, and engaging with priority landscapes

clock 19 March 2026 • 3 min read
Nestlé Waters & Premium Beverages hails water stewardship milestone

Nestlé Waters & Premium Beverages hails water stewardship milestone

Owner of S.Pellegrino and Buxton brands confirms sustainability milestone as it backs 70 global water regeneration projects

clock 19 March 2026 • 3 min read