What can the War on Plastic learn from disposable coffee cups?

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Trewin Restorick, co-founder of Hubbub
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Trewin Restorick, co-founder of Hubbub

As the war on plastic cranks up, companies must carefully navigate a number of complex challenges and pitfalls, argues Hubbub co-founder Trewin Restorick

Two years ago I was in a meeting with companies involved in producing, selling and disposing of take-away coffee cups. Forced into action by Hugh Fearnley-Whittingstall's TV announcement that less...

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