Is the greenwash backlash becoming a 'green hush'?

clock • 5 min read

Gareth Redmond-King argues some businesses risk becoming too cautious in promoting their environmental progress

You don't need to be an economist to be familiar with the principles of the law of supply and demand. The market expands to supply more of what consumers demand; and demand can be influenced to drive it...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Management

'Leadership is never static': B Lab introduces third-party verification requirements

'Leadership is never static': B Lab introduces third-party verification requirements

Every B Corp will undergo audits by independent assurance providers from 1 February, standards setter confirms

Stuart Stone
clock 24 November 2025 • 3 min read
Lessons from the frontline: What early community engagement offers net zero projects

Lessons from the frontline: What early community engagement offers net zero projects

Tune into our latest Podcast to learn why "early engagement is key" when it comes to sustainability

BusineesGreen Staff
clock 18 November 2025 • 1 min read
Avital Johanan: 'Those who can show that sustainability pays deserve endless success'

Avital Johanan: 'Those who can show that sustainability pays deserve endless success'

Planet Mark managing director, Avital Johanan, reflects on how her kids steered her towards a career in sustainability, and how facilities management is blazing a green trail

Stuart Stone
clock 18 November 2025 • 7 min read