The purple and the pink - a changing venn diagram driving the business case for sustainability

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The purple and the pink - a changing venn diagram driving the business case for sustainability

Profitable business strategies and sustainable behaviour is starting to overlap, argues Forum for the Future's Stephanie Draper

At Forum for the Future we often describe the business case for sustainable business in terms of a venn diagram. In this diagram you have two circles - one which represents the activities that deliver...

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