Coffee cups, recycling, and the power of celebrity

clock • 3 min read

Hubbub's Trewin Restorick argues the recent critical headlines aimed at the UK's coffee chains could have been avoided if the industry worked together to tackle the recycling challenges it faces

What would make the humble disposable coffee cup front page news on the Daily Mail? The answer, a timely campaign launch by celebrity chef Hugh Fearnley-Whittingstall linked to a BBC1 series. The campaign...

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