Coffee cups, recycling, and the power of celebrity
Hubbub's Trewin Restorick argues the recent critical headlines aimed at the UK's coffee chains could have been avoided if the industry worked together to tackle the recycling challenges it faces
What would make the humble disposable coffee cup front page news on the Daily Mail? The answer, a timely campaign launch by celebrity chef Hugh Fearnley-Whittingstall linked to a BBC1 series. The campaign...
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