The CEO legacy: Too valuable to fail

clock

We need to stop talking about sustainability strategies and start talking about business strategies fit for a sustainable future, argues PwC's Malcolm Preston, and the conversation starts with the CEO

Environmental exposure, resource security, economic shifts, geopolitical turbulence, and the onslaught of digital technology are on the business agenda, at a time when some strategists describe a "VUCA"...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Management

'Transformative moment': CDP to split into two entities following fresh investment

'Transformative moment': CDP to split into two entities following fresh investment

Environmental disclosure non-profit to establish new commercial entity and charitable organisation after securing new funding

Stuart Stone
clock 11 June 2026 • 4 min read
'We think this is the sweet spot': SBTi unveils long-awaited update to net zero target standard

'We think this is the sweet spot': SBTi unveils long-awaited update to net zero target standard

After a painstaking and at times fraught two-year process, the Science Based Targets initiative has unveiled the finalised version two of its popular Corporate Net Zero Standard

Michael Holder
clock 11 June 2026 • 10 min read
How Virgin Media O2 is plugging climate resilience and circularity into its Responsible Business Plan

How Virgin Media O2 is plugging climate resilience and circularity into its Responsible Business Plan

Virgin Media O2's Dana Haidan explains how the telco is broadening the scope of its Better Connections Plan beyond carbon impact - just don't call it a 'sustainability strategy'

Stuart Stone
clock 10 June 2026 • 12 min read