CEOs understand sustainability can be a source of competitiveness - The job is to prove it

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Accenture's Bruno Berthon argues that attitudes towards sustainability are changing in the boardroom, but now businesses need to draw on the lessons of the digital revolution

Much like the web 2.0 revolution, a quiet sustainability revolution is about to sort the leaders from the laggards in the corporate race, argues Bruno Berthon. Every now and again, an innovation comes...

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