Unilever confirms acquisition of refillable deodorant brand Wild

James Murray
clock • 2 min read
Credit - Wild
Image:

Credit - Wild

Deal provides major boost to company's 'mission to remove single-use plastic from the bathroom'

The refillable packaging market has received a major vote of confidence today, after consumer goods giant Unilever announced it has acquired pioneering personal care brand Wild. Financial details for...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Recycling

Study: 'Ick factor' hindering development of circular economy

Study: 'Ick factor' hindering development of circular economy

Survey reveals nearly half of consumers are worried about hygiene when considering second-hand items, creating a 'significant psychological barrier' that is blocking the adoption of more circular practices worldwide

clock 08 July 2025 • 4 min read
Tetra Pak invests in AI-powered recycling sorting technology

Tetra Pak invests in AI-powered recycling sorting technology

Technology uses AI and cameras to more efficiently detect cartons within mixed materials waste stream to separate them for recycling

clock 04 July 2025 • 2 min read
Five things learned from conversations with circular businesses

Five things learned from conversations with circular businesses

Green Alliance's Emily Carr has spoken to a number of major businesses already 'quietly getting on' with circularity - here she shares her key takeaways

Emily Carr, Green Alliance
clock 02 July 2025 • 5 min read