Waitrose, McDonald's, and Barclays-backed pilot aims to make regenerative farming 'more achievable'

Stuart Stone
clock • 4 min read
Credit: iStock
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Credit: iStock

McCain, McDonald's, Lloyds, Waitrose, NatWest, and Barclays launch 'Routes to Regen' project to tackle financial risks associated with regenerative agriculture

Members of the Sustainable Markets Initiative (SMI), including McCain, McDonald's, Waitrose, Lloyds, NatWest, and Barclays, have today launched a new pilot scheme to strengthen the business case for regenerative...

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