Diageo signs partnership that could replace up to 95 per cent of bar and pub bottles

clock • 4 min read
Smirnoff in an EcoSpirits EcoTote next to a 750-millilitre bottle / Credit: EcoSpirits
Image:

Smirnoff in an EcoSpirits EcoTote next to a 750-millilitre bottle / Credit: EcoSpirits

The company is testing a circular, closed-loop system for delivering liquor with ecoSPIRITS

Top-shelf liquor bottles vary in shape, design and color to draw the eye behind most bars, but Diageo is doing away with them to explore the viability of reusable packaging and distribution. In partnership...

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