Veganuary 2021: Record 440,000 commit to plant-based diet challenge

Cecilia Keating
clock • 3 min read

More than 440,000 people have so far signed up to the 31-day challenge in the UK, making this year's the biggest yet, according to Veganuary

The New Year has got off to a roaring start for the UK's plant-based food sector, with the number of people pledging to ditch meat and dairy as part of the annual Veganuary campaign hurtling past previous...

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