Image:
Starbucks is trying to discourage customers from using disposable cups
Starbucks is experimenting with fresh ways of encouraging its customers to order their coffee in a reusable rather than disposable cup
Coffee giant Starbucks is stepping up efforts to nudge its European customers into ditching disposable cups, with the launch of fresh initiatives in both Germany and the UK. Since Tuesday, customers...
To continue reading this article...
Join BusinessGreen
- Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
- Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
- Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
- Tap into our extensive archive of exclusive articles, news, analysis and guides
- Access our Intelligence Reports and exclusive data-rich studies on business-critical aspects of the green economy (BG Advanced members only)
- Choose from 3 paid membership levels or start a 7-day no strings trial
