How actor Michelle Pfeiffer championed the world's first circular fragrance line

clock • 14 min read

The first C2C- and EWG-certified fragrances were made with a unique startup-nonprofit-corporate collaboration - Here's what that means for the cosmetics industry at large

When Michelle Pfeiffer launched a perfume line in the spring, she wasn't just selling the brand as a movie star. She was the co-founder of an innovative fragrance startup, realizing a longtime wish as...

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