How actor Michelle Pfeiffer championed the world's first circular fragrance line

clock • 14 min read

The first C2C- and EWG-certified fragrances were made with a unique startup-nonprofit-corporate collaboration - Here's what that means for the cosmetics industry at large

When Michelle Pfeiffer launched a perfume line in the spring, she wasn't just selling the brand as a movie star. She was the co-founder of an innovative fragrance startup, realizing a longtime wish as...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Waste

Iceland and Olio extend food waste programme, after saving seven million meals

Iceland and Olio extend food waste programme, after saving seven million meals

Supermarket to extend partnership with money saving app Olio to offer customers £2 mystery food bundles

clock 27 June 2025 • 2 min read
City Harvest secures funding to rescue farm food waste

City Harvest secures funding to rescue farm food waste

Twelve charities awarded slice of £13.6m in Defra funding to redistribute an estimated 19,000 tonnes of farm surplus to those facing food poverty

Stuart Stone
clock 10 June 2025 • 4 min read
AI-platform Freshflow raises €6.5m to tackle food waste in supply chains

AI-platform Freshflow raises €6.5m to tackle food waste in supply chains

Berlin and Paris-based AI start-up secures boost for its vision to curb supermarket food waste caused by quality variation, short shelf lives, and over-ordering

Stuart Stone
clock 20 May 2025 • 3 min read