Don't bin your bras: M&S briefs bra fitters to promote recycling service

BusinessGreen staff
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Old bras can be dropped off at M&S stores for reuse and recycling | Credit: Volody10
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Old bras can be dropped off at M&S stores for reuse and recycling | Credit: Volody10

UK's number one underwear retailer enlists in-store bra fitters to encourage women to bring in their old bras for recycling

M&S is attempting to crack down on the mountain of old bras sent to landfill in the UK each year, with the launch of a new campaign to encourage women to drop off their used lingerie at its in-store 'Shwop'...

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