UK's number one underwear retailer enlists in-store bra fitters to encourage women to bring in their old bras for recycling
M&S is attempting to crack down on the mountain of old bras sent to landfill in the UK each year, with the launch of a new campaign to encourage women to drop off their used lingerie at its in-store 'Shwop'...
To continue reading this article...
Join BusinessGreen
In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
- Receive important and breaking news stories via our daily news alert
- Our weekly newsletter with the best of the week’s green business news and analysis