Reports: Unilever could cull brands with no sustainable 'purpose'

Madeleine Cuff
clock • 1 min read

New CEO Alan Jope hints at plans to step up Unilever's sustainability drive with promise to ensure every one of its brands has a purpose - or potentially face the chop

Unilever could axe brands that fail to articulate a clear social or environmental purpose, according to comments made yesterday by new chief executive Alan Jope. Jope took over from his predecessor...

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