Sip, sparkle and drink: Kellogg's turns cereal waste into beer

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Sip, sparkle and drink: Kellogg's turns cereal waste into beer

Firm teams up with Seven Brothers brewery to make beer from discarded Coco Pops and Rice Krispies

Could 'snap, crackle, and pop' take on a new meaning? Cereal giant Kellogg's has this week unveiled two new products that turn its waste cereals into beer. The company teamed up with Salford-based Brewery...

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