Primark unzips first jeans made with sustainable cotton

Michael Holder
clock • 2 min read

High street fashion retailer launches first range of jeans made with material sourced directly from farmers in its Sustainable Cotton Programme

The first jeans made entirely from sustainable cotton have hit the shelves of Primark stores across the country, the retailer announced today. The jeans are the first to be made solely from cotton sourced...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Supply chain

'Style and sustainability go hand in hand': Fashion brands sign up to Canopy's anti-deforestation initiative

'Style and sustainability go hand in hand': Fashion brands sign up to Canopy's anti-deforestation initiative

Eight leading brands pledge to work towards eliminating the use of ancient and endangered forests in their paper packaging and fibre supply chains

clock 25 November 2025 • 2 min read
Livestock farming giants accused of failing to address climate-vulnerable supply chains

Livestock farming giants accused of failing to address climate-vulnerable supply chains

Research from investor-backed FAIRR Initiative finds more than half of livestock companies have just one or two suppliers of animal feed

clock 25 November 2025 • 5 min read
European Council and Parliament step up push for delays to deforestation rules

European Council and Parliament step up push for delays to deforestation rules

Fresh talks to delay and simplify flagship deforestation regulation to begin this year, after Council adopts negotiating mandate to revise legislation

Stuart Stone
clock 20 November 2025 • 5 min read