Ben and Jerry's scoop blockchain pilot to serve up carbon-offset ice-cream

Madeleine Cuff
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Credit: Robert Marschelewski
Image:

Credit: Robert Marschelewski

Ice cream giant partners with Poseidon to allow customers to offset carbon impact of ice cream purchase with blockchain technology

Customers to Ben & Jerry's ice cream shop on Wardour Street in London's Soho are now able to choose a climate-friendly ice-cream, thanks to a new pilot underway with blockchain non-profit Poseidon...

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