For the green economy: BusinessGreen unveils new Mission Statement and brand identity

BusinessGreen staff
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For the green economy: BusinessGreen unveils new Mission Statement and brand identity

Revamped subscriber offer and events programme to provide executives with the insight they need to navigate the fast-evolving green economy

BusinessGreen has today launched a new brand identity, Mission Statement, events programme, and subscriber offer, as the publication seeks to reflect the green economy's march into the mainstream and provide readers with more exclusive insight and intelligence on fast-evolving green business trends.

Officially unveiled yesterday at a reception in the Houses of Parliament attended by political and business leaders from across the green economy, the new logo and mission statement is designed to reflect the growing interest in environmental issues amongst the mainstream business community.

Revamped subscriber offer and events programme to provide green executives with the insight they need to navigate the fast-evolving opportunities and challenges presented by the green economy

BusinessGreen has today launched a new brand identity, Mission Statement, events programme, and subscriber offer, as the publication seeks to reflect the green economy's march into the mainstream and provide readers with more exclusive insight and intelligence on fast-evolving green business trends.

It is accompanied by a new subscriber package and extensive content offer that will provide readers with more actionable insight as they navigate the rapidly evolving challenges and opportunities presented by the global green industrial revolution.

The site's new Mission Statement and tag line - "for the green economy" - unequivocally sets out BusinessGreen's goal to "inform, connect, and inspire businesses and organisations as they work to build a cleaner, healthier, and more prosperous economy".

"We will ensure ambitious sustainability executives, green entrepreneurs, and policymakers have access to the up to date information, strategic analysis, and inspiring thought leadership they need to pioneer the next phase of global sustainable development and innovation," the new statement reads.

The mission is embodied through a raft of new content offers, an expanded events programme, and fresh subscriber offer.

The online service from BusinessGreen now includes a new Overnight Briefing email newsletter, a weekly Global Briefing round up, regular interviews with leading green business figures, new video content, and new columns from Madeleine Cuff, Michael Holder, and the award-winning Tom Chivers and Louise Gray.

BusinessGreen has today also confirmed the second annual BusinessGreen Leaders' Summit will take place on October 16th at The Crystal in London, bringing together leading business executives, policymakers, and thinkers to discuss the technological and economic innovation that is urgently needed to accelerate the development of a genuinely sustainable, net zero emission economy.

And it is announcing the launch of a new series of quarterly BusinessGreen Morning Briefings - half day conferences that will take a deep dive into some of the issues that are shaping the UK's green economy. The inaugural Morning Briefing will take place on September 12th and will explore how businesses can respond to the Taskforce for Climate-related Financial Disclosure (TCFD) reporting recommendations and the 'carbon bubble' risks they seek to address.

Subscribers to BusinessGreen will be able to access all the new in-depth content, while a new BusinessGreen Leaders' Package will allow readers to secure attendance at the BusinessGreen Leaders' Summit and all Morning Briefing events, as well as access a new annual report on the trends shaping the green economy.

Speaking at yesterday's Westminster reception, BusinessGreen Editor-in-Chief James Murray said that having celebrated the site's 10th anniversary last year it was time to refresh the brand and its content offering.

"We loved our old logo with its incorporation of the recycling logo, and we loved the blue skies and clouds that adorned the website," he said. "But now our concerns extend far beyond recycling. The issues we report on each day are too serious for a backdrop of little fluffy clouds.

"The new font, we hope you agree, is simple, elegant, and, most of all, authoritative. However, you will see there is also a green dot - a deliberate nod to the environmental issues that define our mission, to a circular and sustainable economy, to Earth itself. Yes, we get all that from a dot."

He added that the aim of the rebrand was to better mirror the mainstream nature of the modern green economy. "The whole economy is to some degree part of the green economy. It may be a badly polluting and dysfunctional part - but it is still affected by the same environmental trends and it will be pulled more fully into the orbit of ever more sustainable business models," he said. "We are all green business now. To reflect this evolution, BusinessGreen is evolving too."

In addition, Murray announced BusinessGreen will this summer launch its first editorial campaign: Net Zero Now.

"BusinessGreen readers will all be well aware of the critical importance of building a net zero emission economy in line with the goals of the Paris Agreement," he said. "But the details on how to deliver this epoch-shaping goal, both in terms of legislation and economic and technological development remain unresolved. Our campaign will make the case for this urgent economic transformation, while exploring the myriad challenges and opportunities it presents."

He added that the overarching goal of the new brand identity and expanded subscriber offer was to support businesses as they seek to navigate the transition to a genuinely sustainable and ultra-low carbon economy.

"Good environmental business journalism can help create networks, connect parties with shared interests, and most of all can ensure critical information is disseminated," he said. "The hope is we can provide the information and help catalyse the partnerships and relationships that help our readers and subscribers get on with the really serious work of building the green markets that will shape the 21st century."

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