Preliminary results from Starbucks trial suggests charging customers extra for takeaway cups is an effective way to change behaviour
The number of customers bringing a reusable coffee cup into Starbucks has soared after the coffee chain trialled a five pence charge for takeaway cups. Preliminary results from the first six weeks of...
To continue reading this article...
Join BusinessGreen
- Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
- Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
- Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
- Tap into our extensive archive of exclusive articles, news, analysis and guides
- Choose from 3 paid membership levels or start a 7-day no strings trial
