Reusable cup use surges 150 per cent at Starbucks following 5p charge

Madeleine Cuff
clock • 2 min read

Preliminary results from Starbucks trial suggests charging customers extra for takeaway cups is an effective way to change behaviour

The number of customers bringing a reusable coffee cup into Starbucks has soared after the coffee chain trialled a five pence charge for takeaway cups. Preliminary results from the first six weeks of...

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Madeleine Cuff
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Madeleine Cuff

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