Uncle Ben's dials in augmented reality to reveal rice supply chain

Madeleine Cuff
clock

Shoppers in France can use AR app to find out information on where their rice has come from

Rice brand Uncle Ben's has enlisted the help of augmented reality (AR) technology to help improve the traceability of its supply chain. The Mars Food-owned brand has teamed up with AR app Blippar to...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
  • Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Tap into our extensive archive of exclusive articles, news, analysis and guides
  • Choose from 3 paid membership levels or start a 7-day no strings trial

Join now

 

Already a BusinessGreen
member?

Login

More on IT

Release the Kraken: Octopus plans to offer software platform to wider utilities sector

Release the Kraken: Octopus plans to offer software platform to wider utilities sector

Octopus Energy reveals plans to extend software platform that underpins its smart tech vision into water and broadband sectors

James Murray
clock 19 May 2022 • 2 min read
Credit: Arcadia

Investors bet big on energy data startup Arcadia

Latest $200m funding round secures unicorn status for U

Heather Clancy, GreenBiz.com
clock 13 May 2022 • 3 min read
EnergyAware: John Lewis and Waitrose launch staff energy-saving training programme

EnergyAware: John Lewis and Waitrose launch staff energy-saving training programme

New online training course to help all employees support retail giant's net zero goals

James Murray
clock 05 May 2022 • 2 min read