Iceland vows to become world's first 'plastic free' supermarket

James Murray
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Iceland is planning to launch new plastic-free packaging for all its own brand products
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Iceland is planning to launch new plastic-free packaging for all its own brand products

Retail giant breaks ranks to declare that 'the continuing defence of current plastic packaging does not resonate with the consumer and general public opinion'

Iceland has today become the first major retailer globally to set a target to eliminate plastic packaging from all its own brand products by 2023, arguing that the technologies now exist to switch to more...

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