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Food waste: East of England Co-Op becomes first UK supermarket to sell food after 'Best Before' date

Madeleine Cuff
04 December 2017

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East of England Co-Op branches - which operate as a separate business from the Co-Operative Group - will sell dried and tinned goods for just 10p under the slogan "Don't be a binner, have it for dinner!"

A group of Co-Op stores will become the first UK supermarket to sell food past its 'Best Before' dates in a drive to cut food waste. Shoppers at East of England Co-Op stores in East Anglia will be...