WRAP plans to take bite out of food waste with new youth-focused campaign

Madeleine Cuff
clock • 4 min read

New strategy to reduce household food waste will target those aged 18-34 to engage young adults when they experience food waste 'trigger points'

UK waste body WRAP has today unpacked a new strategy to encourage behaviour change among young adults in an attempt to address the UK's flatlining progress on household food waste. Speaking at the...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Waste

Oxfam: Fashion industry on track to produce 138 billion items of unworn clothes a year by 2050

Oxfam: Fashion industry on track to produce 138 billion items of unworn clothes a year by 2050

Based on current trends the global fashion industry could soon produce enough unworn clothes to almost stretch from Earth to Mars and back, research claims

Stuart Stone
clock 01 September 2025 • 3 min read
What hope now for the Global Plastics Treaty?

What hope now for the Global Plastics Treaty?

Deadlock at the latest round of talks was all but inevitable, but there are routes forward for governments and businesses that want to tackle the scourge of plastic pollution

James Murray
clock 15 August 2025 • 7 min read
Global Plastics Treaty: Talks collapse without deal to end plastic pollution crisis

Global Plastics Treaty: Talks collapse without deal to end plastic pollution crisis

Geneva talks fail to deliver promised treaty to tackle global plastic pollution, as draft text angers both sides of deadlocked negotiations

Stuart Stone
clock 15 August 2025 • 7 min read