WRAP plans to take bite out of food waste with new youth-focused campaign

Madeleine Cuff
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UK households throw out around 7.3 million tonnes of food each year, much of it still edible
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UK households throw out around 7.3 million tonnes of food each year, much of it still edible

New strategy to reduce household food waste will target those aged 18-34 to engage young adults when they experience food waste 'trigger points'

UK waste body WRAP has today unpacked a new strategy to encourage behaviour change among young adults in an attempt to address the UK's flatlining progress on household food waste. Speaking at the...

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