Tesla Model 3 hits the road in pursuit of mass-market breakthrough

Madeleine Cuff
clock • 2 min read

Deliveries of electric carmaker's first mass-market model begin, with founder Elon Musk claiming it is the 'best car for its cost, either electric or gasoline'

The first 30 Tesla Model 3 customers received their cars this weekend, as the electric vehicle (EV) giant begins the rollout of its debut 'mass-market' electric car. With a starting price of $35,000,...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Madeleine Cuff
Author spotlight

Madeleine Cuff

View profile
More from Madeleine Cuff

From SEMTA to Enginuity: Engineering skills body rebrands

Inside Enginuity's plan to build a workforce for the future

More on Automotive

Analysis: Weakening EV sales targets could cost UK drivers £3bn a year by 2030
Automotive

Analysis: Weakening EV sales targets could cost UK drivers £3bn a year by 2030

Weakening the Zero Emissions Vehicle Mandate would also lead to higher UK oil imports and greenhouse gas emissions, according to Carbon Brief analysis

Michael Holder
Michael Holder
clock 13 August 2026 • 4 min read
'The policy is working': Over 40 organisations urge government to stand firm on ZEV Mandate
Automotive

'The policy is working': Over 40 organisations urge government to stand firm on ZEV Mandate

Letter to Transport Secretary warns weakening current mandated EV sales targets for carmakers would put billions of pounds of committed investments at risk

Michael Holder
Michael Holder
clock 12 August 2026 • 5 min read
Used electric vehicle sales surge to new record UK market share
Automotive

Used electric vehicle sales surge to new record UK market share

Number of used battery electric cars sold in the UK rose to almost 111,000 in the second quarter of 2026, driven in part by fossil fuel price spikes following the Iran War, according to trade body SMMT

Stuart Stone
Stuart Stone
clock 11 August 2026 • 4 min read