Why H&M, Eileen Fisher and other fashion giants are saving forests

clock •

Millions of trees are sacrificed to create rayon, but the industry now hopes to nip that problem in the bud

Several years ago, forest advocacy organisation Canopy Group noticed a puzzling trend. While production of paper made with virgin fibers was shrinking appreciably, the number of ancient trees sacrificed...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Author spotlight

GreenBiz Staff

View profile
More from GreenBiz Staff

22 insurers seriously assess climate risk — does yours?

SRI and the next sustainability sea change

More on Supply chain

Food retail sustainability platforms Mondra and Inoqo announce merger
Supply chain

Food retail sustainability platforms Mondra and Inoqo announce merger

Proposed merger aimed at establishing single firm dedicated to 'decarbonisation and resilience of the global food system', according to the partners

Amber Rolt
clock 18 February 2026 • 2 min read
'Not fit to deliver': Why poor seafood traceability could see brands miss out on 'sizeable' financial prize
Supply chain

'Not fit to deliver': Why poor seafood traceability could see brands miss out on 'sizeable' financial prize

Research from investor-backed FAIRR initiative warns majority of seafood companies lack robust implementation strategies for their traceability commitments

Amber Rolt
clock 17 February 2026 • 5 min read
Why healthy, sustainable diets are a net zero delivery risk for business
Supply chain

Why healthy, sustainable diets are a net zero delivery risk for business

Corporate net zero strategies that do not meaningfully address food system and diet challenges risk being robust on paper but fragile in practice, writes Mike Barry from the Planeatry Alliance

Mike Barry, Planeatry Alliance
clock 17 February 2026 • 3 min read