Can an ex-Googler use big data to help farmers grow more food?

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Startup Farmers Business Network, which currently analyzes 16 crops, has raised nearly $28m from the likes of Kleiner Perkins, Google Ventures and DBL Investors

Most independent farmers have amassed plenty of historical knowledge about their own land. Far fewer have access to external metrics that could help them make better management decisions, such as how new...

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