Can an ex-Googler use big data to help farmers grow more food?

clock •

Startup Farmers Business Network, which currently analyzes 16 crops, has raised nearly $28m from the likes of Kleiner Perkins, Google Ventures and DBL Investors

Most independent farmers have amassed plenty of historical knowledge about their own land. Far fewer have access to external metrics that could help them make better management decisions, such as how new...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on IT

Seeing the whole system: Turning data intelligence into sustainable growth
IT

Seeing the whole system: Turning data intelligence into sustainable growth

AVEVA's Théo Farineau and Beth Barker from the Aldersgate Group argue more data sharing is needed to enable a more resilient, productive and lower carbon UK economy

Théo Farineau, AVEVA, and Beth Barker, Aldersgate Group
clock 27 August 2026 • 5 min read
Why the next generation of data centres must be built resilient from day one
IT

Why the next generation of data centres must be built resilient from day one

The data centres that hold up over the next decade will not be the ones designed simply to withstand disruption, but those able to adjust to changing geopolitical and planetary climates, writes Arup's Gareth Williams

Gareth Williams, Arup
clock 22 July 2026 • 4 min read
The vampire in AI: Why AI's thirst for energy should have every sustainability leader worried at night
IT

The vampire in AI: Why AI's thirst for energy should have every sustainability leader worried at night

George Curtis at Carbon Neutral Group argues carbon accounting needs to get a grip on AI's fast-growing footprint

George Curtis, Carbon Neutral Group
clock 07 July 2026 • 5 min read