What Yahoo's energy efficiency strategy borrows from farms

clock

The company is investing in renewable energy under the direction of sustainability chief Christina Page, but Yahoo's biggest impact comes from new data center design innovation

Silicon Valley tech giant Yahoo has been relatively low-key about its sustainable operations strategy since CEO Marissa Mayer took over in July 2012. But a lack of noise shouldn't be conflated with...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on IT

Can the UK's data centre boom go green?
IT

Can the UK's data centre boom go green?

Ensuring rapid growth in power-hungry data centres does not undermine climate targets is technically possible, but the UK needs a robust, coordinated strategy to turn them into a genuine green asset rather than a liability, writes Imperial Business School...

Professor Christopher L Tucci, Imperial Business School
clock 28 April 2026 • 5 min read
James Pennington: 'The ability to collect, analyse, and explain sustainability data has become essential'
IT

James Pennington: 'The ability to collect, analyse, and explain sustainability data has become essential'

Lenovo's director of global sustainability services unspools the misconception that technology and sustainability are in conflict

Stuart Stone
clock 28 October 2025 • 5 min read
How 'lightweight' web pages and tackling 'dark data' can help businesses cut web-based emissions
IT

How 'lightweight' web pages and tackling 'dark data' can help businesses cut web-based emissions

BusinessGreen Intelligence explores the steps businesses can take to make their web use and online presence less carbon intensive

Stuart Stone
clock 10 October 2025 • 10 min read