Inside McDonald's quest for sustainable beef

clock

The fast-food giant is committing to purchase sustainable beef, but is it biting off more than it can chew?

Yesterday, McDonald's announced that it will begin purchasing verified sustainable beef in 2016, the first step on a quest to purchase sustainable beef for all of its burgers worldwide. Behind McDonald's...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Supply chain

Green Wotsits? PepsiCo slashes the emissions of some of the UK's favourite snacks

Green Wotsits? PepsiCo slashes the emissions of some of the UK's favourite snacks

Food giant estimates multi-million-pound upgrade at its Leicester factory will help cut emissions by 1,500 tonnes a year

clock 15 May 2025 • 1 min read
'World first': AstraZeneca granted UK license for 'near-zero' emission inhaler medicine

'World first': AstraZeneca granted UK license for 'near-zero' emission inhaler medicine

Pharmaceuticals giant claims its respiratory medicine can be used in a new climate friendly inhaler that promises 'near-zero global warming potential'

Michael Holder
clock 12 May 2025 • 4 min read
'We urgently need a reset': Are miners of transition minerals doing enough to tackle 'surge' in human rights allegations?

'We urgently need a reset': Are miners of transition minerals doing enough to tackle 'surge' in human rights allegations?

New report warns human rights and environmental abuses linked to mining for minerals critical to the switch to clean energy are threatening to undermine the net zero transition

clock 07 May 2025 • 6 min read