Branson and Zeitz launch 'Plan B for Business'

James S Murray
clock

Corporate leaders join new 'B Team' tasked with accelerating the adoption of progressive and sustainable business values

Sir Richard Branson and Kering director Jochen Zeitz have today launched a major non-profit group, dubbed The B Team, with the view to promoting a new set of progressive business values that "prioritise...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Management

UK Sport sets goal to become 'net positive' by 2040

UK Sport sets goal to become 'net positive' by 2040

Government agency ups environmental efforts amid warnings climate change is already affecting athletes’ health, training, and performance

clock 01 May 2026 • 3 min read
Greenhouse Gas Protocol appoints Boston Consulting Group's Tim Mohin as first CEO

Greenhouse Gas Protocol appoints Boston Consulting Group's Tim Mohin as first CEO

Mohin set to work with governments, regulators, standard setters, businesses, and civil society to strengthen carbon accounting practices

clock 28 April 2026 • 2 min read
Study: Climate litigation now presents 'systemic risk' for businesses worldwide

Study: Climate litigation now presents 'systemic risk' for businesses worldwide

Courts no longer focus on whether firms acknowledge climate change, but how considerations are embedded into governance, according to World Economic Forum and law firm Baker McKenzie

Stuart Stone
clock 23 April 2026 • 4 min read