Puma touts environmental 'calorie counting' plan

Jessica Shankleman
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Sportswear giant reveals plan to standardise environmental profit and loss, calls on governments to phase out 'antiquated' incentives for leather

Puma has revealed ambitious plans to expand its environmental accounting tool to a global scale, and create a standardised green "calorie count" system, which would allow consumers to measure the lifecycle...

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Jessica Shankleman
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