John West asks customers to pick over the bones of its supply chain

Jessica Shankleman
clock • 2 min read

New barcode tracker will allow consumers to trace fish back to the boat that made the catch

If you have wondered who caught the tuna in your sandwich or the salmon in your salad, you will be able to find out next week when John West launches an app to boost its supply chain transparency. The...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Supply chain

'Rewarding progress': Asda launches new sustainable supply chain finance scheme

'Rewarding progress': Asda launches new sustainable supply chain finance scheme

Supermarket giant teams up with Lloyds to offer suppliers access to preferential rates when they deliver sustainability improvements

James Murray
clock 22 August 2025 • 3 min read
Supply chain platform Source Certain secures 'multimillion pound' Greensphere backing

Supply chain platform Source Certain secures 'multimillion pound' Greensphere backing

Greensphere Capital takes equity investment in Source Certain to help scale up the firm's supply chain traceability technology and expand its market presence in the UK and EU

clock 19 August 2025 • 3 min read
Supply chain traceability is a strategic advantage for forward-thinking businesses

Supply chain traceability is a strategic advantage for forward-thinking businesses

The most resilient brands are those that treat data as a core business asset, not just a box-ticking exercise, writes TrusTrace's Saravanan Parisutham

Saravanan Parisutham, TrusTrace
clock 19 August 2025 • 3 min read