Tesla appoints Harley-Davidson exec to rev up Euro expansion

clock • 2 min read

Michael van der Sande appointed to help build Harley-style brand loyalty around electric car manufacturer ahead of next year's European debut of Roadster sports car

US-based electric car manufacturer, Tesla Motors, has geared up for its first push into Europe by appointing Harley-Davidson’s former European managing director, Michael Van der Sande, to lead the charge....

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Technology

Is the UK quietly becoming a world leader in flexible grids?

Is the UK quietly becoming a world leader in flexible grids?

New figures show bill payers saved over £300m from flexible grid services last year, and those savings could increase 10-fold by 2028

James Murray
clock 27 June 2025 • 7 min read
UK Power Network invests in hybrid green generators

UK Power Network invests in hybrid green generators

Grid company invests in new battery-engine generators to reduce noise and emissions when carrying our essential works to homes

clock 27 June 2025 • 2 min read
Plans unveiled to transform former Ravenscraig steelworks into green AI data centre

Plans unveiled to transform former Ravenscraig steelworks into green AI data centre

Developers reveal plans to transform Scottish steelworks site into one of the 'UK's largest' data centres

clock 27 June 2025 • 3 min read