Tesla appoints Harley-Davidson exec to rev up Euro expansion

clock • 2 min read

Michael van der Sande appointed to help build Harley-style brand loyalty around electric car manufacturer ahead of next year's European debut of Roadster sports car

US-based electric car manufacturer, Tesla Motors, has geared up for its first push into Europe by appointing Harley-Davidson’s former European managing director, Michael Van der Sande, to lead the charge....

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