'Flexible routes to market' crucial as extreme weather drives surge in 'wonky' fruit and veg

Stuart Stone
clock • 7 min read
Credit: Oddbox
Image:

Credit: Oddbox

Calls for greater uptake of irregular produce follows updated figures warning the UK's drought-hit harvest is expected to be even worse than previously forecast

Providing more 'flexible routes to market' for produce that may not meet strict supermarket standards can play a crucial role in bolstering food security and tackling inflation, as extreme heat and drought...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Supply chain

Orangina and Ribena maker brews up €185m Climate Transition Plan

Orangina and Ribena maker brews up €185m Climate Transition Plan

Suntory Beverage & Food Europe publishes detailed decarbonisation plan that promises to ramp up investment through to 2030

clock 16 October 2026 • 2 min read
Study: Fashion firms struggling with new supply chain rules

Study: Fashion firms struggling with new supply chain rules

Report from TrusTrace highlights the gap between regulatory awareness and operational readiness ahead of upcoming supply chain traceability regulations

clock 15 October 2026 • 3 min read
Defra confirms goal for organic farming to cover 10 per cent of land in England by 2036

Defra confirms goal for organic farming to cover 10 per cent of land in England by 2036

Organic Action Plan for England sets out vision to turn segment from a 'niche' into a key driver of growth, food security, and environmental recovery

Michael Holder
clock 14 October 2026 • 6 min read