Do women hold the keys to e-mobility take-up? Study points to 'untapped' EV markets

Michael Holder
clock • 3 min read

Academic study argues women and retirees are ideal, but largely untapped, market for electric cars

Electric car manufacturers could be missing a trick in their efforts to boost demand for low emission vehicles it seems, with women and retirees presenting an ideal but largely untapped market for electric...

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Michael Holder
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