Virgin CEO Josh Bayliss: 'Every one of us should think hard about whether we need to take a flight'

Michael Holder
clock • 9 min read
Josh Bayliss, Virgin Group CEO | Credit: Virgin Group
Image:

Josh Bayliss, Virgin Group CEO | Credit: Virgin Group

Boss of multi-billion pound brand, which holds a stake in Virgin Atlantic, reflects on how corporates should respond to consumer outcry over climate change

There has scarcely been a more a precarious time to operate a globally recognisable brand. Consumer awareness of ethical and environmental issues is higher than ever, bringing with it far loftier expectations...

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