Raising a glass to green Millennials: Diageo preps sustainable branding push

Madeleine Cuff
clock • 6 min read

Newly appointed chief sustainability officer David Cutter promises 2019 will see the drinks giant promote low-carbon activity with suppliers and customers

Diageo has long been a major player in corporate sustainability circles, but its efforts in cutting carbon emissions and water use across its sprawling drinks business may be unfamiliar to its average...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Management

Global poll points to growing corporate investment in net zero and nature goals

Global poll points to growing corporate investment in net zero and nature goals

New report provides further evidence of a growing corporate appetite for investment in climate and nature action

Michael Holder
clock 25 September 2025 • 3 min read
Podcast Live! Can ESG make business and communities stronger?

Podcast Live! Can ESG make business and communities stronger?

Register now for the BusinessGreen podcast live on 28th October

BusinessGreen staff
clock 24 September 2025 • 1 min read
Mary O'Rourke: 'It's easy to get stuck on the magnitude of the challenges, but the key is to focus on tangible actions'

Mary O'Rourke: 'It's easy to get stuck on the magnitude of the challenges, but the key is to focus on tangible actions'

Nespresso UK and Ireland's sustainability manager explains why technology is the firm's biggest impact enabler

Stuart Stone
clock 23 September 2025 • 6 min read