In the Green Room with... Whitbread's James Pitcher

BusinessGreen staff
clock • 4 min read

Whitbread's director of sustainability on fast cars, coloured bins, and why green business must disprove the 'churn and burn' model

BusinessGreen's In the Green Room series asks leading sustainability executives about the events, issues, and trends that have shaped their careers. Name: James Pitcher Job Title: Director of Sustainability...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Management

RFU unveils sustainability strategy for English rugby

RFU unveils sustainability strategy for English rugby

Rugby Football Union tees up plans to improve environmental, social, and governance across the sport and 'spaces where rugby is lived'

clock 06 August 2026 • 2 min read
Ethstat's Yasmin Halai-Carter: 'Innovation often starts where certainty ends'

Ethstat's Yasmin Halai-Carter: 'Innovation often starts where certainty ends'

CEO of social enterprise Ethstat reflects on how the Covid pandemic showed how quickly systems can move when there is urgency and political will

Stuart Stone
clock 04 August 2026 • 9 min read
Host announced for Women in Green Business Awards

Host announced for Women in Green Business Awards

Award-winning comedian and actor Harriet Kemsley confirmed as compere for this year's Women in Green Business Awards

BusinessGreen staff
clock 29 July 2026 • 2 min read