WRAP boss Marcus Gover: Lifting the lid on the waste revolution

Madeleine Cuff
clock • 6 min read

From fly-tipped fridges to landfilled leftovers, WRAP CEO Marcus Gover is in charge of convincing UK businesses and consumers of the value of waste. BusinessGreen collects some tips of the trade

Not many people want to talk about the contents of their bins. Fewer still will volunteer for a hands-on investigation of what goes in them and how it got there. The fact is waste is a dirty, smelly...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Recycling

Study: 'Retailer recycling lottery' risks undermining UK ban on single use vapes

Study: 'Retailer recycling lottery' risks undermining UK ban on single use vapes

Lack of information and access to recycling points mean almost half of vapers are still unaware devices can be recycled, new study claims

Stuart Stone
clock 29 May 2026 • 5 min read
Lidl GB launches new food distribution trial with food sharing app Olio

Lidl GB launches new food distribution trial with food sharing app Olio

Supermarket chain estimates initiative could save 5,000 tonnes of food a year that would otherwise go to waste

clock 15 May 2026 • 2 min read
Watchdog calls for 'significant improvement' in waste site inspections

Watchdog calls for 'significant improvement' in waste site inspections

Office for Environmental Protection warns of 'significant weaknesses' in the effectiveness, consistency, and oversight of the inspection regime for waste operations and installations in England

clock 14 May 2026 • 3 min read