WRAP boss Marcus Gover: Lifting the lid on the waste revolution

Madeleine Cuff
clock • 6 min read

From fly-tipped fridges to landfilled leftovers, WRAP CEO Marcus Gover is in charge of convincing UK businesses and consumers of the value of waste. BusinessGreen collects some tips of the trade

Not many people want to talk about the contents of their bins. Fewer still will volunteer for a hands-on investigation of what goes in them and how it got there. The fact is waste is a dirty, smelly...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Recycling

Wales celebrates latest improvements in UK-leading recycling rate

Wales celebrates latest improvements in UK-leading recycling rate

New workplace rules help push recycling rate up from 66.6 per cent in 2023/24 to over 68 per cent in 2024/25

James Murray
clock 02 February 2026 • 2 min read
Reselfridges Recycle: MYGroup and Selfridges launch beauty and fragrance recycling scheme

Reselfridges Recycle: MYGroup and Selfridges launch beauty and fragrance recycling scheme

Retailer joins forces with waste management firm to tackle hard-to-recycle used fragrance bottles and cosmetics

Stuart Stone
clock 28 January 2026 • 2 min read
'Exchange for Change': Branding confirmed for upcoming Deposit Return Scheme

'Exchange for Change': Branding confirmed for upcoming Deposit Return Scheme

The UK Deposit Management Organisation (UK DMO) has confirmed its will trade under the name Exchange for Change, as plans continue to advance for the UK's long-awaited Deposit Return Scheme

clock 27 January 2026 • 2 min read