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How Patagonia can afford to give Black Friday revenues to environmental campaigners

Jocelyn Timperley
clock 24 November 2016 •
Copyright: Patagonia
Image:

Copyright: Patagonia

BusinessGreen quizzes outdoor apparel firm's European manager on pledge to donate 100 per cent of global Black Friday sales to green causes

It often seems that those firms doing the most to put sustainability front and centre in their business are also the most realistic about how far they still have to go. Patagonia certainly fits this...

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Jocelyn Timperley

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