Innovation for the greater good: How Unilever hopes to make 'compressed' the new industry standard for deodorants

Madeleine Cuff
clock • 6 min read

Unilever's Victoria Murtazina reveals the story behind the award-winning compressed deodorants technology, why some inventions shouldn't be patented, and what it's like to be part of the business world's 'good gang'

On the face of it, shrinking the size of a deodorant can doesn't seem like too tall an order does it? After all, most of what's inside the can is gas, only there to propel deodorant particles on the skin....

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Management

Women in Green Business Awards launches for 2026

Women in Green Business Awards launches for 2026

The third annual Women in Green Business Awards is confirmed for October and the awards are now open for nominations

BusinessGreen staff
clock 19 March 2026 • 3 min read
H&M Group adopts science-based targets for land impacts

H&M Group adopts science-based targets for land impacts

Global fashion group's targets include avoiding land conversion, reducing land footprint, and engaging with priority landscapes

clock 19 March 2026 • 3 min read
Nestlé Waters & Premium Beverages hails water stewardship milestone

Nestlé Waters & Premium Beverages hails water stewardship milestone

Owner of S.Pellegrino and Buxton brands confirms sustainability milestone as it backs 70 global water regeneration projects

clock 19 March 2026 • 3 min read