Innovation for the greater good: How Unilever hopes to make 'compressed' the new industry standard for deodorants

Madeleine Cuff
clock • 6 min read

Unilever's Victoria Murtazina reveals the story behind the award-winning compressed deodorants technology, why some inventions shouldn't be patented, and what it's like to be part of the business world's 'good gang'

On the face of it, shrinking the size of a deodorant can doesn't seem like too tall an order does it? After all, most of what's inside the can is gas, only there to propel deodorant particles on the skin....

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