The story of McDonald's 10-year quest for sustainable beef

clock • 16 min read
The story of McDonald's 10-year quest for sustainable beef

A decade ago, the hamburger giant announced it would transform how it procures its most vital ingredient. It's made progress, although you still can’t buy 'sustainable beef'

Ten years ago in January, McDonald's announced it would begin sourcing "verifiable, sustainable beef" for its hamburgers. At the time, the fast-food giant didn't have a definition of "sustainable beef"...

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