Six things Starbucks learned from its reusable cup experiments

clock • 6 min read
Credit: Starbucks
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Credit: Starbucks

Starbucks is testing reusable cup models in more than 25 markets and plans to start a reusable cup program by the end of 2025

Starbucks plans to let all US customers order hot or cold drinks poured into reusable cups by early 2024. That goes for orders placed at cafe counters, in drive-throughs or via the mobile app. The effort...

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