Why energy efficiency is key to net zero

clock • 3 min read
Why energy efficiency is key to net zero

Hundreds of companies are announcing net zero strategies, but where are the energy efficiency programmes that should be at their heart?

Have you heard the marketing expression, "Don't sell the steak, sell the sizzle"? Coined by advertising great Elmer Wheeler in the 1930s, the idea is it's easier to sell an idea than a product. After all,...

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