Seven companies advancing the circular economy by selling products as a service

clock • 7 min read

The experiments involve everything from replacement tires to temporary apartments

The "performance economy," as defined by the Ellen MacArthur Foundation, describes a business model in which manufacturers retain control over products throughout their life cycles and handle their maintenance...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Recycling

New £6.5m project launches to recover rare earth magnets from old EVs

New £6.5m project launches to recover rare earth magnets from old EVs

Project sees industry and academic partners join forces to recover rare earth magnets from end-of-life vehicles and return them to UK manufacturers

clock 10 July 2026 • 2 min read
Fleek secures $25m boost for global second-hand fashion platform

Fleek secures $25m boost for global second-hand fashion platform

Latest investment to help accelerate development of B2B marketplace accompanying AI systems that aim to digitise circular economy supply chains

James Murray
clock 08 July 2026 • 3 min read
Frugalpac ramps up paper bottle manufacturing capacity

Frugalpac ramps up paper bottle manufacturing capacity

Partnership with Siemens to enable manufacture of 14 million bottles a year, helping leading brands cut emissions and meet growing demand for more sustainable packaging

clock 06 July 2026 • 2 min read