Ecover casts ocean plastic net wide in pursuit of circular economy innovation

James Murray
clock • 5 min read

The BusinessGreen Technology Award winner explains how it took waste plastic from the world's oceans and turned it into pristine new bottles

Where do you go next when you already have a reputation for environmental responsibility and ocean protection? The answer, in the case of green cleaning products specialist Ecover, is to embark on one...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Waste

Study: 'Throw it away' clothing habit costing UK an estimated £2.6bn a year

Study: 'Throw it away' clothing habit costing UK an estimated £2.6bn a year

Almost three quarters of UK adults are replacing clothes they could repair, according to London-based social enterprise Kundakala

Stuart Stone
clock 12 October 2026 • 3 min read
Europe's e‑waste is a valuable resource - let's not throw it away

Europe's e‑waste is a valuable resource - let's not throw it away

Nils Pauliks, Leiden University, The Conversation
clock 17 September 2026 • 4 min read
Pressure mounts on government to provide 'clear sense of direction' for circular economy

Pressure mounts on government to provide 'clear sense of direction' for circular economy

Waste industry professionals have called on the government to urgently provide a clearer, long-term strategy as they continue to wait for long-delayed Circular Economy Growth Plan

Michael Holder
clock 14 September 2026 • 4 min read