Winning over the finance department - making the financial case for green initiatives

James S Murray
clock •

Hosted in association with CloudApps, this on-demand webinar provides tips and advice on how to build support for green projects

For many green executives the biggest barrier to the adoption of sustainability initiatives remains the reluctance of financial directors to approve green investments where they remain uncertain about...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

James S Murray
Author spotlight

James S Murray

View profile
More from James S Murray

Clean power contract auction could slash energy bills by £11bn, analysts claim

Andy Burnham stresses determination for UK to 'reach net zero by 2050'

More on Management

Klarna's Alexander Farsan: 'Sustainability will only work at scale if it meets people where they are'
Management

Klarna's Alexander Farsan: 'Sustainability will only work at scale if it meets people where they are'

Payment tech firm's head of climate and environment shares lessons to be learned from the 'resale' industry and foundational insights from COP15 in Copenhagen

Stuart Stone
Stuart Stone
clock 17 September 2026 • 9 min read
'Growth, security and resilience': How corporate sustainability became more important than ever
Management

'Growth, security and resilience': How corporate sustainability became more important than ever

Major new survey reveals how resilience and value creation are at the top of the agenda for senior sustainability executives - and as a result over 80 per cent of companies expect to increase sustainability investment

James Murray
James Murray
clock 16 September 2026 • 7 min read
Survey: Chief sustainability officers see climate adaptation emerging as global priority
Management

Survey: Chief sustainability officers see climate adaptation emerging as global priority

Inaugural World Economic Forum survey of CSOs finds corporate sustainability efforts are increasingly focused on enhancing climate resilience

James Murray
James Murray
clock 16 September 2026 • 3 min read