Making the green business case - how to build employee support for the green agenda

Every business has them - those employees and colleagues who know the company has a sustainability strategy, but are uninterested, unable or unwilling to deliver on it.

However, without a fully engaged workforce businesses often find it extremely difficult to deliver effective environmental and energy management strategies. From simply turning off unused electronic equipment to developing a coherent green marketing strategy, the success or failure of sustainability programmes often rests on the ability to secure support from colleagues across the business.

The latest interactive BusinessGreen webinar will aim to address this challenge by exploring the employee engagement strategies and techniques that have been proven to help firms genuinely embed green behaviours and business models across their operations - delivering significant carbon and cost savings in the process.

Entitled Making the green business case - how to build employee support for the green agenda, this 45-minute webinar will take place at 3pm on Thursday 8 September.

BusinessGreen readers can register to attend for free here.

The session will feature a presentation from an independent analyst detailing the challenges of successful employee engagement and providing an overview of some of the more effective means of encouraging green behaviour change across your business.

Hosted by BusinessGreen editor James Murray, in association with sustainability and energy management software firm CloudApps, the seminar will also feature a short presentation on how providing staff with environmental data can help drive positive behaviour, as well as a case study detailing how one firm has delivered an effective employee engagement strategy.

Topics covered will include:

• The business case for developing an employee engagement strategy.

• Tips on how to encourage colleagues to embrace green strategies.

• How to ensure staff have the data they need to make greener decisions.

• Case studies detailing how firms have successfully encouraged colleagues to embrace greener behaviour.

The seminar will end with an interactive question-and-answer session, where viewers can request advice and guidance from our expert panel.