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Marketing

Marketing

Huhne urges businesses to promote "green hedonism"

Energy and Climate Change Secretary calls on business leaders to position green products as the smart and fun choice

clock 09 March 2011 •

Marketing

A satisfying accolade

clock 04 March 2011 •

Marketing

EDF's (London) Eye for sustainability

clock 07 January 2011 • 1 min read

Marketing

GreenDeals aims to be a Groupon for green shoppers

New website aims to offer US consumers discounts on green products and services

clock 07 January 2011 •

Marketing

Ethical consumer spending bucks recession with 18% growth

From Fairtrade food to eco-friendly travel, green goods market grows by almost fifth over two years

clock 31 December 2010 •

Marketing

How to develop a green digital media campaign

clock 21 December 2010 •

Marketing

How green is your advertising?

New footprinting service promises to measure the carbon impact of advertising campaigns

clock 09 December 2010 •

Marketing

Nudge guru touts 'fast and fun' green revolution

Head of behavioural insight team advises green businesses to promote instant benefits of products over long-term gains

clock 26 November 2010 •

Marketing

Is sustainability a passing trend for marketers or the new reality?

clock 16 November 2010 •

Management

Mike Barry: M&S is cashing in with Plan A

The brains behind Marks and Spencer's Plan A initiative tells BusinessGreen.com how the company plans to become the world's most sustainable retailer

clock 09 November 2010 •
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